Purpose
Create, update, monitor, and report on App campaigns used to promote mobile games developed and published by Base Game Lab.
Application homepage
Base Game Lab Ads Operations
Base Game Lab Ads Operations is an internal application that Base Game Lab uses to manage and report on Google Ads App campaigns for its own mobile games. It helps our authorized team create campaigns, manage campaign settings and budgets, monitor delivery, and evaluate advertising performance for Find The Bird, Find the Dog, and other Base Game Lab games.
Google data
The application requests Google Ads account and campaign data through Google OAuth and the Google Ads API, including settings, budgets, creative assets, costs, conversions, and performance metrics.
Who uses it
Only Base Game Lab employees and authorized contractors working with Base Game Lab-owned Google Ads accounts. It is not offered to clients, other advertisers, or the public.
Transparency
How we handle Google Ads data
Google Ads data is used only for Base Game Lab's internal advertising operations. We do not sell Google user data, use it for unrelated purposes, or allow third parties to use our Google Ads API developer token.