Internal advertising application

Base Game Lab Ads Operations

Base Game Lab Ads Operations is an internal Google Ads campaign management and reporting application. Base Game Lab is an independent mobile game studio, and we use this application to create, manage, monitor, and report on Google Ads App campaigns for our own games, including Find The Bird and Find the Dog.

How the application uses Google Ads data

Our games

Hidden-object adventures made for touch.

Detailed scenes, smooth zoom and pan, and a satisfying search loop turn a few spare minutes into a tiny expedition.

Birds hidden throughout an illustrated waterfall level in Find The Bird
Game 01

Find The Bird

Explore tropical shores, pirate coves, colorful bazaars, and other richly drawn places while searching for birds tucked into the environment. The challenge is observation, not speed.

In development for iPhone
Dogs hidden throughout an illustrated jungle level in Find the Dog
Game 02

Find the Dog

Search lively, detailed locations for dogs hiding in plain sight. Pinch to zoom, inspect every corner, and use a hint when the last stubborn pup refuses to be found.

In active development

Internal application

Base Game Lab Ads Operations

Base Game Lab Ads Operations is an internal application for advertising Base Game Lab's own mobile games, including Find The Bird and Find the Dog. It is used only by Base Game Lab employees and authorized contractors working with Base Game Lab-owned Google Ads accounts.

The application requests access to Google Ads account and campaign data through Google OAuth and the Google Ads API. This access is used to create, update, monitor, and report on App campaigns for our games, including campaign settings, budgets, targeting, creative assets, cost, conversions, and performance metrics.

Base Game Lab Ads Operations is not offered to clients, other advertisers, or the public. It does not access unrelated Google services, and third parties cannot access our developer token.

  • Create and update App campaigns for Base Game Lab games.
  • Manage campaign status, budgets, targeting, and approved game creative assets.
  • Retrieve cost, conversion, and campaign performance reporting.

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